MarketIQ
Sales
Understand where an asset stands in its market.
MarketIQ examines list prices, competing inventory, asset characteristics and location together to clarify market position and pricing decisions.
Market position
Compare an asset with the alternatives that actually matter. Location, scale, characteristics and market context determine which comparisons are meaningful.
Pricing context
List prices reveal how assets are positioned in the market. MarketIQ examines that position alongside comparable evidence and competing inventory.
Decision implications
The objective is not simply to produce a price estimate. It is to understand what the market evidence means for the decision under consideration.
Sale evidence describes list prices unless explicitly stated otherwise.