Methodology

Evidence and interpretation

Separate what was observed from what is inferred

Every analysis starts from what was actually observed: the asset, the market, the period and the properties it was compared with.

Interpretation then asks what those observations can support. An observation, an estimate and an inference are different things, and MarketIQ keeps them visibly apart, so you always know which one you are looking at.

Methods follow the evidence and the decision—not the other way around.

Confidence

Know how strongly a conclusion is supported

Confidence tells you how strongly an interpretation is supported, so you can decide how much to rely on it.

It depends on the quality, relevance and consistency of the information within a defined scope, not on how sophisticated the method is. A more elaborate model does not earn more confidence by itself.

Coverage

Know where the conclusion applies

Coverage tells you which market, area, property types and period a conclusion actually describes.

A measure is meaningful only within the scope it actually represents.

Whether evidence is published, where it applies and how strongly it is supported are three different properties. Read them separately.

Evidence boundaries

Know what the information cannot tell you

Asking prices are not completed transaction prices. Asking rents are not contracted rents. A listing leaving the observed market does not establish that a transaction occurred.

These are not technical caveats. They define what the information can and cannot tell you.

Where support is thin, uneven or incomplete, MarketIQ shows that uncertainty rather than replacing it with artificial precision.

Independent judgment

Challenge the first answer

The first explanation is not always the right one, including ours.

We consider competing interpretations, test the assumptions behind them and change our conclusions when better information changes the picture.